How To Create A Lead Magnet
A Lead Magnet is something of interest or value that you exchange for someone’s contact information – usually an email address.
The most common lead magnets you’ve come across would be a free guide or report of some sort or possibly a training guide. However, there are plenty of other Lead Magnets you can offer such as webinars, free access to software and so on.
The ONE MAIN GOAL of a Lead Magnet is to maximize the number of targeted leads you are getting for an offer.
“With thousands of businesses diverting their lead generation budgets towards areas like content marketing and marketing automation, there’s more competition over capturing email addresses than ever before” Venture Harbour.
Why Do You Need a Lead Magnet?
Although you aren’t selling anything, getting the email address of prospective clients is a valuable transaction. It converts them to a lead, shows interest in what you’re offering, and allows you to market your services accordingly.
A lot of people don’t like to share the email addresses knowing they will be bombarded with content that they’re not interested in, so they have to feel assured that there’s something valuable for them when they do hand over their email – which is where the Lead Magnet comes in.
“An irresistible Lead Magnet grabs the attention of your client and delivers real value to them. By winning over your leads with a free offer, you are piquing their interest in your paid offers and starting your relationship on a positive note” iMPACT Marketing
Lead magnets are usually found on a landing page. The more you can get people heading to your landing page, the more leads you will be able to convert.
For example, a simple Lead Magnet on your home page might be a blog post on ’10 Top Tips for Keeping Yourself In Good Health’ and your readers could access – ‘another 5 tips’ – if they enter their email address. You’ve already got them reading the piece and they are likely to give you their email address to access the rest.
Examples of Lead Magnets
1. Guide/Report
One reason the guide/report is a go-to Lead Magnet is that they work so well.
2. Cheat Sheet/Handout
Cheat sheets and handouts work well because they usually provide highly-tactical information that saves the prospect a lot of time.
3. Toolkit/Resource List
This provides one piece of reference material for them to use over and over, without having to track down all of those tools or resources on their own.
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