Welcome to the month of February and Happy New Year!
The year has started in earnest and we expect you are already busy treating patients, working with your team and planning your year ahead.
For those who haven’t seen the details yet, we are running an ‘Open’ Webinar this evening, Thursday, 2 February.
The Webinar is open to any Podiatrists (members and non-members) and will showcase Michael Mills from Business Design Corporation and Jon Heath, discussing How To Systemise Your Business.
To book at a seat at the live session, register here.
Don’t forget the Business RESET Conference is on next month.
In the UK we will be in Guildford on Friday 3 and Saturday 4 March, and in Australia we are in Sydney on Friday 17 and Saturday 18 March.
Make sure to share the details of the Conference with peers and colleagues. It’s all new content and the agenda is compelling and wide ranging.
For the latest updates in The Podiatry Hive read on below …
Important Announcements
The Podiatry Business RESET Conference.
The Podiatry Business RESET 2 day business conference is for any Podiatrist or Podiatry business owner looking to increase their skills and knowledge base in business.
Different to other Podiatry conferences, the RESET Conference focuses on the business of being a podiatry business owner.
Over 2 Days, go in depth into;
– Business models and the stages of business (gain clarity and direction for your business)
– Creating your Business Vision, Purpose and Positioning
– The 5 Pillars Framework for a systemised business
– How to systemise your business (which tools and resources (software and online tools) you can implement right now)
De-mystify marketing and discover;
– Where your marketing needs to focus (the most effective channels)
– Social Media in perspective
– Website marketing
– How to create a consistent flow of leads into the practice
– Identify the holes in your patient pipeline
Tie it All Together and Make it Happen;
By the end of Day 2, you will have created a 12 month and 90 day business and action plan including a one-page marketing plan, which you can implement immediately.
For more about the 2 day conference and the
United Kingdom
– Friday 3 and Saturday 4 March 2017.
Guildford Harbour Hotel. 3 Alexandra Terrace. High Street.
Guildford. Surrey.
Australia
– Friday 17 and Saturday 18 March 2017.
North Sydney Harbourview Hotel. 17 Blue Street.
North Sydney.
Discounts Available for Podiatry Hive, SCPOD and APODC Members.
Early Bird prices extended until 10 February 2017.
New To Podiatry Hive
Business Foundations
We are very excited to announce the Podiatry Hive’s Business Foundations Course.
A 6 Month course to fast track your business success, the Business Foundations Course offers online learning PLUS monthly group mentoring to podiatry business owners looking to take their business and their learning to the next level. The course is also highly suitable for those Podiatrists who are starting their own business.
At the end of 6 months in Business Foundations, you will have an actionable business plan, started implementing systems, understand your numbers, improved your people management, sharpened your sales and marketing focus and understand what it means to lead in order to create the business you desire.
With 6 Modules spread over 6 months Business Foundations provides you with an amazing start to your business success.
Module 1. Build Your ROADMAP
Know where you’re going and HOW to get there.
Module 2. Setup Your SYSTEMS
Every roadmap needs setup. Systems underpin scale and success. Learn what you’ll need and how to implement it.
Module 3. Know Your NUMBERS
Beyond just ‘the financials’ your numbers tell you where to focus and when.
Module 4. Create Your TEAM
The right people, moving in the right direction, working in the right ways, in the right culture.
Module 5. Build Your MARKETING Machine
More Control. New patients / Keep patients / Raving referrers.
Module 6. Step Into LEADERSHIP
Transcend the role of Practitioner and become a true business leader.
PLUS each month you will participate in monthly group mentoring.
For those interested in learning more about the Business Foundations Course – WATCH THIS SPACE … we shall be emailing further details soon.
Coming Up In February
Wednesday 15 February 2017. Monthly Training Webinar.
7:00pm AEST | 9:00pm NZ | 9:00am UTC (United Kingdom).
The Lead Magnet Lead Generation Tactics for Your Podiatry Practice
Have you ever blown out the cost of acquiring a new patient? Have you wondered where all the hundreds of visitor clicks coming from your adwords campaign went, when only 5 or 6 people called?
The fact is, more than 95% of visitors to your website won’t buy on their first visit, and they’ll never come back ever again.
Imagine if you had their permission to continue the relationship, even if they weren’t quite ready to call up front?
Enter the Podiatry Lead Magnet … In this webinar, you’ll learn about both the strategy, and the nuts and bolts for setting up a Lead-Magnet campaign.
Take away:
– When to use a lead magnet, and when it is a waste of time for Podiatrists.
– The “irresistible headline formula” for podiatry lead magnets.
– How to structure your offer.
– The step by step process for creating engaging content for your lead magnet, and start building a relationship.
– Smart marketing channels to promote your lead magnet.
– The best and most simple tools to implement this strategy into your practice with minimal fuss.
We’ll also outline how to integrate an amazing tool with your existing website – to do this for your practice, and cover some of the nuts and bolts of follow up systems and CRM emailing software.
Join us online on February 15 for some valuable marketing strategies.
February Swipe File
Sandwich Board or A-Frame Design Template
When was the last time you had a REALLY good look at your Practice sandwich boards (A-Frames) …
You know the one. The old one you place out the front of the practice each morning to try and attract foot traffic.
What is the message on the board? How are you grabbing people’s attention as they walk past?
This months Swipe File is a PowerPoint ‘slide deck’ with many real life Podiatry sandwich board examples that you can use right now. We’ve also included a ‘how to video’ to make things really simple.
Download below.
Until Next Month …
February is BUZZ Magazine month. Keep your eye out for delivery at the end of the month for your next issue and audio CDs.
And – any questions about new products, the Podiatry Business RESET Conference (either in Guildford or Sydney) please email the Team at assist@hivepractice.com, we’re always happy to help.
Email assist@hivepractice.com or
Phone AUS +61 73185 4527 or
UK +44 2032863932.
Until next month,
The team at The Podiatry Hive
