The Pillars Of Strategic Marketing – Video Series
What you ultimately want from a buyer is not a sale, but a relationship. Understanding the difference between sales, marketing and advertising is important so you can engage clearly with your audience.
Here’s what you’ll uncover in this this strategic marketing video series.
Video 1 – The Fundamental Marketing Principles
What do you need to know about your potential clients to be able to fully understand them, and how to craft a message that will be relevant.
Video 2 – Where to Focus Your Marketing Efforts
Some marketing efforts will be wasted … but which ones?
Discover how to assess what impression you are making at every touch point you have with your patients, and which effort will be most effective.
(Includes The Podiatry Marketing System Mindmap)
Video 3 – Sell Through, Not To – The Most Effective of All Marketing Strategies
You will understand how important GP referrals can be to your podiatry practice, but how do you start developing referral partnership relationships?
Other left field ideas for find consistent lead referrers other than GPs
Video 4 – Your 12 Month Strategic Marketing Plan – Theming Your Marketing
Consistency of marketing efforts is the best way to ensure a steady a reliable stream of new patients. This video explains how to complete your 12 month marketing plan overview (12 Month Marketing Planner Overview included)
