Website Design Analysis Checklist – Does Your Website Work?
In a world where people are making their decisions to ‘buy or book’ online in seconds rather than minutes it has become vital your website actually does what you need it to.
Have you taken the time to tour your own website recently and ask yourself, “is my website truly working for me?”
That is …
- Are people landing on your website then picking up the phone and booking an appointment with you?
- Is your website serving its intended purpose?
If you’re not sure where to begin, use this 6 point website design analysis checklist to see if your website is on track and working for you.
The 6 Point Checklist
1. Easy to Contact
This one is pretty obvious. Can people contact you? Do you have your contact details listed clearly on your website (in numerous places) so people can see how to contact you anytime they happen to be looking at any screen in your site?
2. Most Wanted Response
Have a think about every page – and ask yourself the question ‘what do I most want the person to do while they are here?’
i.e. when they land on a page about Heel Pain, what do you want them to do? … Help make their next step clear by asking them to Book Online or Call For An Appointment. Make the instruction simple and clear.
3. Look and Feel
The look and feel of your website is important. A nice, professionally designed and laid out site appeals to people who land on your site and helps keep their interest a little longer.
You can have a site professionally designed or you can use a page theme such as those available from sites such as themeforest.com
Another important and often overlooked factor is your website must be responsive. That is – it is ‘elastic’ and will it respond to screen sizes on mobile phones, tablets and desktop/laptops. In this ever mobile world, this has become a must.
4. Relationship Nurturing Potential
Sometimes people simply ‘surf’ … they just visit your site to have a look around.
It’s a real shame that at this point many sites lose potential clients as they do not offer the visitor anything of value while they are ‘browsing’.
A good example of value would be an eBook for people to download for free on a topic that ‘speaks to them’ (i.e. is ‘Patient focused’) and can help them understand even more about how you can help solve their problem.
Once a prospective patient has downloaded the eBook, with the contact details they provide you – you can now provide even further value through (e.g.) regular blogs or newsletter emails.
5. Patient Focus Vs Practitioner Focus
This is where many health practice websites fall down. The rule of thumb here is to FLIP the focus from YOU to your PATIENT’S PROBLEMS.
The purpose of this is to identify the problem a patient has and give them confidence you can solve it …
6. Structure and SEO
Structuring the content of your website is the final step and often overlooked.
From an SEO perspective you should be able to do a search for practitioners from the same profession as you in your area and your practice results should be coming up high in the ‘local search results’.
For Hive members, there is a template available in the Document Library that will assist you with content.
Keep in mind, there is a big difference between your patient’s PROBLEM and your TREATMENTS. Make sure you include both when you’re writing your website content.
So there’s your 6 Point Checklist …
Worried your website might be falling short of the grade? Go back over points 1 through 6 and recognise what you need working more effectively in your website.
Any questions? Post in Comments below or ask direct in our facebook page.
until next time,
The Team at The Hive
