Entries by Jonathon Heath
The 3Ms of Podiatry Practice Marketing
Google Adwords, yep that’s what others are using, so I’ll get onto it too. How do I set that up? … Maybe I should use Facebook Advertising Health practice owners often ask us questions like: Should I use Facebook or Google Adwords and what about local paper advertising? Before being able to answer what are […]
Practice Management Solutions and Systems To Run A Health Business
This video explains which practice management solutions are the most important and how to document processes so that anyone in the practice can provide a consistent experience to your patients that always reaches the standard that you’ve defined as “best-practice”.
The Pillars Of Strategic Marketing – Video Series
What you ultimately want from a buyer is not a sale, but a relationship. Understanding the difference between sales, marketing and advertising is important so you can engage clearly with your audience. Here’s what you’ll uncover in this this strategic marketing video series. Video 1 – The Fundamental Marketing Principles What do you need to […]
Team Meeting Agenda For A Business Using Asana
In our business, we use a project management app called: ASANA to manage and record our team communications. It’s essential to define your own, ideal team communication cadence in your Podiatry business. Typical types of meetings you may implement are … the team daily huddle the weekly executive meeting the quarterly planning day the team […]
Why Culture Eats Strategy For Breakfast … Lessons From A “Corporate Anthropologist”
I was really excited about having booked Michael Henderson (cultural coach to the NZ All Blacks) to present a workshop for BlackbBelt Mastermind Members in September 2015 So you can imagine my disappointment when the All Blacks changed their World Cup preparation schedule and Michael had to postpone our BBM workshop until the December 2015 […]
Website Design Analysis Checklist – Does Your Website Work?
In a world where people are making their decisions to ‘buy or book’ online in seconds rather than minutes it has become vital your website actually does what you need it to. Have you taken the time to tour your own website recently and ask yourself, “is my website truly working for me?” That is […]
The Customer Relationship Management Strategy
(It’s not just the software!)
One of the major concerns practitioners have about Customer Relationship Management (CRM) is which software to use. In the first instance, Customer Relationship Management should be a strategy. The technology is important, but it is secondary. Whether you’re using Frontdesk, Capable, Cliniko, or one of the myriad of options on offer, your communication strategy and […]
Setting Goals Won’t Get You ANYWHERE.
Unless you commit to a SYSTEM to get you there… At the end of each quarter, and particularly at this time of the year (June), we’re always hammering on at Podiatry Hive about the importance of Planning And how we should always start with Big Picture Goals (i.e. starting with the END in mind) […]
