Extend Your Social Media Reach

Extend Your Social Media Reach With Team Sharing

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If your team members are already spending time on social media where your practice also has a presence, it might well be worthwhile to ask them to share posts from your practice page or channel because it will help you extend your social media reach.

WARNING: ENCOURAGE employee social media participation … don’t mandate it!

Additionally, this is not a “silver-bullet” marketing tactic, but it is an easy one to implement, and can potentially be quite effective without too much effort. It’s also a complementary tactic if you’re rolling out the “Social Basics” technique that we teach in the OPTIMUS program.

Why Is Team Sharing of Social Media Posts Effective At Getting More Reach?

People (potential new patients) make decisions about health based on trust, and they trust people they know.
Your team members are most likely connected with potential new patients on social media already. When a potential new patient sees a post from someone they know, they are more likely to trust it that if they see a random promoted post from an unknown business.

Additionally, posts that are more popular are generally recognised as more important by the platform algorithms, and one of the key ways they judge this is by the number of audience interactions with a post.

Watch the video to see a screen share demonstration about how to ask your team to share link from either your LinkedIn and Facebook page accounts. The same tactic will work for other social media platforms as well.