About Troy Parsons
As a Podiatrist, allied health centre owner and business mentor, Troy Parsons is driven by helping people reach their potential.
As Managing Director at "Optimise Health" in Toowoomba QLD, it is Troy's incredible vision, passion and drive that has seen the business flourish to be the world-class practice it is today, filled with the skills and technology to improve the lives of their patients. He enjoys mentoring his team to develop as practitioners and continuously improve the patient experience in the clinic.
As a mentor with The Hive, Troy is highly regarded as an inspirational speaker and business coach who helps transform private practitioners into successful business owners.
Entries by Troy Parsons
Measuring The Utilisation Rate in a Healthcare Business
in METRICS/by Troy ParsonsWhat is the Utilisation Rate? The utilisation rate is really a measure of how full the diaries are for each of your practitioners. If it is too high, you likely need to add more resources. Too low and it means that you’re not bringing in enough work, or least that you have capacity to grow. […]
Knowing Your Break Even Point is Essential
in METRICS, My TEAM/by Troy ParsonsIt might come as a surprise that one of the best ways to drive profits in your business is to focus on your break even point – the point where you are making enough to cover costs and make a profit. It’s hard to tell how well your practitioners are going in terms of their […]
How Big Would Your Practice Be If You Never Lost A Patient
in MARKETING/by Troy ParsonsInteresting thought … How big would your practice be if you never lost a patient? What if people never left you and they continued to see you a few times a year … how many more patients would you have than you currently have now? How To Calculate The Value of Retaining Patients This got […]
Raising Your Prices In A Health Practice
in METRICS/by Troy ParsonsMany health practitioners feel anxious about telling their patients that they’re going to raise the price of a consultation, and yet it’s inevitable that you will have raise prices at some time … (unless you go out of business first) The big worry is … “will I lose patients if I put up my prices?” […]
Patient Engagement In Healthcare – A Consultation Framework For Allied Health Practitioners
in MARKETING/by Troy ParsonsThere is no point in attending a meeting that has no purpose or clear agenda. It is almost always a complete waste of everyone’s time. So using the right framework is important and a great help in setting expectations that you want to come out of your patient consultations, team meetings, or interactions with stakeholders […]
Using the Net Promoter Score
in METRICS/by Troy ParsonsThe NPS – Measuring Patient Experience We always should be striving to provide the best patient experience and one way of measuring this is the Net Promoter Score (NPS). The customer experience is an important part of any business. In a health practice, even more so. In a health practice we are engaging with people […]